Our Mission
To shape and tailor effective and impactful graphic content which brings strategic value for businesses and consumers, and propels our clients’ growth and mission.
Our Approach
We follow the four phase approach with a total of ten steps for every project. Each project follows the process of Creative Brief, Research, Brainstorming, Thumbnails, Mood Boarding, Design Building, Refining, Presenting, Revisions and Final Artwork Delivery.
Our Stories
Our stories are never about us. The testimonials shared by our clients make our story. We take pride in sharing their success stories while we stand behind and applaud.
Our Philosophy
We believe in working in collaboration with our clients with utmost integrity and transparency forming a team where each can trust the other.
About Mustard
At Mustard we believe design extends beyond skill, to passion and intelligent creation, reflecting in our every artwork. We pride ourselves in our Agency-Client relationship, truly understanding your business and tailoring a brand design that echoes your values and goals for your company. We not only enhance the marketing strategy and images of existing brands, but also build brands up from ground zero. In choosing to work with us you will find that we are more than just a design studio, and in fact provide an all encompassing communications package, walking you through every step of the journey of business development. We measure ourselves against our clients’ success.
Right from inception, we have been very clear that we are a ‘no frills’ agency, our only emphasis being:
1. Great design
2. Sound strategy
3. Fast delivery
Our clientele has grown sizeably over our years in the field and each gives us more experience to add value to the next client. We have worked with companies across India and globally. Our client base includes Restaurants, Hotels, IT Firms, Home Decor, Jewellery, Insurance Firms, FMCG, Travel and Tourism, Building and Construction, Beauty and Salon, Market Research Firms.
Design to me is like Mustard, the flavour that adds the zing. The Seasoning. The excitement of creating a product from abstract ideas or concepts brought to us by our clients and shaping them to communicate very definitive ideas through very fluid forms and components is what drives me. My motto is “Keep Smiling, It makes the world wonder what you’re up to.” It is because of this love for the out of the ordinary, the zing, that I got the name ‘The Mustard Maker’ by my coworkers. My work is to me, an extension of myself and I work every project to perfection.
Anjali Menrai-Mustard Maker
Being a Creative Director with 30 years’ experience under her belt, Anjali’s journey began with a BFA from Sophia Polytechnic, and a BA (Hons) Information Design, specialising in Electronic Media, from University of Sunderland, UK. Her advertising career started at Lintas Advertising, it took off when she moved on to Speer Communications, being put in charge of some of their important advertising campaigns as one of the youngest Art Directors. After studying away in UK, she returned to work at Tata Interactive as Head Designer, conceptualising and managing the execution of some of the prestigious digital projects for prominent national and international brands and services. In the course of her interaction with clients, Anjali became aware of the dire need for a niche personalised design studio, away from generalised ideas. There the seed of the idea that was Mustard was sown. Lean in terms of size, but large in it’s outlook, Mustard is a design house that thinks on its feet and delivers fast.
When not conceptualising new designs, Anjali writes children stories, paints, designs bags and is involved in philanthropic work.
Richa Bhushan-Content Head
Richa has 28 years of experience working with corporates, publishers, educational institutions and EdTech organisations. She has developed online, eLearning, classroom training as well as print content for the education sector- schools (K-12), universities, vocational training, EdTech companies and publishers. On the corporate side, she has worked on content projects for banking, insurance healthcare, agriculture and IT sectors.
Richa has led the development of online, rich media-based content, simulation- based learning, gamified learning and graphical eBooks. She has worked on book editing and book re-write projects. Additionally, she has trained teachers and content teams in online content development and content delivery. She has set up and led large content development teams, both, in-house and virtual, across multiple geographies. Richa holds two Bachelor degrees- one in History with honours from the prestigious Lady Shri Ram College, New Delhi and the other in Education also from Delhi University.
When, not immersed in the world of content, Richa likes to bake, read and travel.
Richa has 28 years of experience working with corporates, publishers, educational institutions and EdTech organisations. She has developed online, eLearning, classroom training as well as print content for the education sector- schools (K-12), universities, vocational training, EdTech companies and publishers. On the corporate side, she has worked on content projects for banking, insurance healthcare, agriculture and IT sectors.
Richa has led the development of online, rich media-based content, simulation- based learning, gamified learning and graphical eBooks. She has worked on book editing and book re-write projects. Additionally, she has trained teachers and content teams in online content development and content delivery. She has set up and led large content development teams, both, in-house and virtual, across multiple geographies. Richa holds two Bachelor degrees- one in History with honours from the prestigious Lady Shri Ram College, New Delhi and the other in Education also from Delhi University.
When, not immersed in the world of content, Richa likes to bake, read and travel.
Aakash Sharma-Marketing Head
Aakash has over 25 years of experience across sales, events, advertising, marketing and as a start up entrepreneur. He is an ideas’ man with consumer centric approach to building brands and businesses.
Having spent over 16 years in one of the most reputed advertising agencies, Draft FCB in the country, he has had the privilege of having worked across various categories from international brands like Tropicana Juice to homegrown successes like Naukri.com, from launching the iconic The Great Kebab Factory to growing John Players for ITC as a fashion brand with celebrities like Hrithik Roshan and Ranbir Kapoor.
Aakash strongly believes in the reach of digital and new technology for marketing and brand building. He understands the space at a granular level, having launched his own online business where he personally handled the digital piece right from website development to SEO, social media management and Google AdWords Advertising.
Being an entrepreneur gives him a 360o perspective of the challenges faced by organisations and the solutions thereof.
Aakash is an outdoors enthusiast and a keen golfer. The COVID lockdown has brought his culinary skills to the fore too.